My11 Circle have added Ranveer Singh to their already star-studded group of Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan to promote the brand during the ensuing Indian T20 League.
Games24x7, the parent company of the MY11Circle, had a rapid growth during the 2020 Indian Premier League and the company wants to encash on the opportunity to leverage out better Daily User Base during the 2021 edition of the tournament.
"Films and cricket are two of India's biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomize young and aspirational India. The new campaign led by Ranveer will be a tribute to young Indians and their ardour for the game,” Bhavin Pandya, Co-founder and CEO of Games24x7, the parent company of My11Circle, said in a statement.
Ranveer Singh, who is a massive cricket fan and always share his love for the sport on social media, stated that he is excited to be a part of the campaign this year.
“As a cricket aficionado, I am excited to be a part of the latest My11Circle campaign, which celebrates the fervour of the Indian cricket fan. Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one's knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the awesome game playing experiences on My11Circle to more sports enthusiasts."
Commenting on the new campaign, Saroj Panigrahi, Vice President, My11Circle said: "We are delighted to welcome Ranveer Singh to the Games24x7 family. His unmatched energy and commitment to entertain reflects My11Circle's brand philosophy. Over 17 million sports enthusiasts have enjoyed using their knowledge of the game to pit their wits against their heroes such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman. Our latest campaign, scheduled to be launched on April 6th on www.my11circle.com, is the perfect amalgam of entertainment and cricket skills, and an earnest endeavour to make cricket fans feel special."