Former Indian off-spinner Harbhajan Singh has joined hands with popular online rummy company “Rummy Culture” for their campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” which aims at breaking the taboo and myth that surrounds rummy as a game.
One of the premium brands in the country for their hassle-free rummy-playing experience is trying to propagate the idea of trying to bring Rummy equal to other sports and move out of the space of gaming. The company feels bringing Harbhajan is going to boost their plan massively, as they launched the advert to bring in new audiences.
Speaking on the launch of the campaign, Amit Kushwaha – Head Brand Strategy – Gameskraft said, “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players.
“Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.”
Rummy Culture was launched in 2017 by GamesKraft and now boasts a community of over 1 Crore users on the platform which aims at providing a seamless gaming experience. Their user-friendly UI and convenience for the first-time users acts as the USP, which Harbhajan found really appealing.
Cricketing legend, Harbhajan Singh added, “It is great to be a part of this campaign. Introducing sports is always a pleasure and bringing yet another sporting activity to the people is exciting. Rummy Culture, the app is intuitive and easy to use which in turn changes the entire gaming experience and makes it more engaging.”