Sai Srinivas Discusses Explosive Rise of Mobile Premier League

One of India’s top young entrepreneurs, Sai Srinivas, spoke to Mobile Groove podcast to discuss the extraordinary growth of his company Mobile Premier League (MPL) and share secrets of its success.

Speaking to host Peggy Anne Salz, Srinivas talked about:

• How the company went from just a few people working on the project to being the biggest gaming platform in India, and of the largest in the world, in just 18 months
• Reveals how the platform has nearly 40 million users across over 4,000 towns and cities, plus interesting facts about the audience demographics
• How the coronavirus lockdown has helped the site add 300-400% growth in the last few months
• Declares his belief that the IPL is ‘bigger than the Superbowl’ and will soon be the most successful global sports league
• Discusses the value of having Virat Kohli – ‘the Lionel Messi of cricket’ – as a brand ambassador
• Chats about his company’s anti-churn strategy to retain and engage players every time they log on
• Talks about advertising approaches, optimised user journeys and building a personalised brand for each player

You can listen to the whole fascinating interview at Mobile Groove via WMR.fm

MPL has exploded in growth in recent years to become the region’s most prominent mobile sports platform. It offers tournaments, one-on-one games, and fantasy sports where players can win real cash prizes.

It has raised millions in funding in the last year and also launched in Indonesia.